We connect travel, adventure and wellbeing brands with trusted creators on YouTube, Instagram and TikTok — delivering authentic campaigns that reach the right audiences and drive measurable results.
We identify and match your brand with creators whose audience, values and content style genuinely align — across YouTube, Instagram and TikTok.
Data-led campaign planning with clear audience targeting, platform selection, content direction and measurable KPIs agreed before any spend is committed.
From travel vlogs and adventure films to wellness reels and photography content — we brief, review and distribute creator content that earns genuine attention.
Honest reporting with real data. We track reach, engagement, conversions and ROI — and tell you clearly what is working and what needs to change.
We understand your brand, goals and target audience to build the right strategy.
We handpick the most relevant creators whose audience aligns with your brand.
We manage content, timelines and deliverables from start to finish.
We track performance, analyse results and optimise for better impact and ROI.
Let’s create something extraordinary together. Get in touch to discuss your next campaign.
Thuraya Partners is a boutique influencer marketing agency specialising in travel, adventure and wellbeing campaigns. We help brands connect with carefully selected creators who inspire audiences through authentic storytelling, trusted recommendations and meaningful experiences.
Our approach is always strategic and always creator-first. We combine deep sector knowledge — spanning mainstream travel, adventure niches including hiking, overlanding and mountain climbing, and health and wellbeing — with rigorous data practice and a curated global creator network matched carefully to each brand.
The name Thuraya comes from the Arabic for the Pleiades star cluster — a constellation that guided navigators across open seas for centuries. It felt right for an agency whose job is to guide brands toward the audiences they have been searching for.
Real creators, honest content, measurable impact. We only recommend what we genuinely stand behind.
We track what drives bookings, revenue and brand equity — not vanity metrics.
We build creator and client relationships designed to compound over time.
Our creator network spans multiple countries, giving us genuine cultural insight at every latitude.
Carefully vetted creators whose audiences genuinely engage — selected for content fit, audience authenticity and proven track record.
Our campaigns are built for the platforms where travel, adventure and wellbeing audiences are most active and most engaged.
Long-form travel vlogs, adventure documentaries, gear reviews and destination guides. YouTube creators build deep trust through high-quality, searchable content that drives purchase decisions.
Reels, feed posts and Stories reach highly visual audiences. Instagram is the primary platform for travel photography, adventure lifestyle content and aspirational brand storytelling.
Short-form video is where discovery happens. TikTok travel and adventure content reaches new audiences rapidly, making it powerful for brand awareness and reaching younger demographics.
Whether you are a travel brand, adventure company, wellbeing brand or creator — we would love to hear from you.
We create strategic influencer partnerships for travel, adventure and wellbeing brands seeking measurable growth, stronger brand awareness and authentic audience engagement. Every campaign is run by senior specialists who understand your sector.
We match your brand with creators whose audience, content style and values genuinely align — on YouTube, Instagram and TikTok. Selected for authentic fit, not just follower count.
We design campaigns from the ground up — audience mapping, platform selection, creative direction, timeline and budget allocation, with clear KPIs agreed before any spend.
From destination videos and adventure films to wellness reels — we manage briefing, production, review and platform-optimised distribution across YouTube, Instagram and TikTok.
Clear, honest reporting with real data. We track what matters for your business and tell you exactly what is working, what is not, and what we are doing about it.
Helping destinations, hospitality brands, adventure companies and tourism organisations reach engaged audiences through trusted creator partnerships and authentic storytelling on YouTube, Instagram and TikTok.
Supporting multivitamin, supplement, wellness and nutrition brands through authentic creator-led marketing and genuine audience trust — always premium, always brand-first.
A transparent process so you always know exactly where your campaign stands.
We learn your brand, goals, audience and existing marketing to build on what is already working.
A written strategy with platform mix, creator shortlist, content plan and KPIs — agreed before any spend.
Creators briefed, content made and reviewed before it goes live. You always have final approval.
We handle all logistics — publishing schedules, amplification and posting requirements.
Live reporting, real-time adjustments and a full post-campaign debrief with learnings for next time.
Tell us about your goals and we will recommend the right approach — no obligation.
Our thinking on what is actually working in travel, adventure and wellbeing influencer marketing across YouTube, Instagram and TikTok — no fluff, no trend-chasing.
Follower count is almost never the right signal. The data from our campaigns tells a more nuanced story about what actually drives results on YouTube, Instagram and TikTok.
Trail content is outperforming general travel content on engagement metrics across platforms. Here is why — and how brands can capitalise on it without losing authenticity.
A traveller might see your YouTube video in January and book in September. Traditional last-click models miss that entirely. Here is how we handle it.
Overlanding audiences are deeply loyal and highly sceptical of brand intrusion. Here is what works on YouTube and Instagram — and what gets ignored.
Hosting a creator is not a marketing strategy. Here is what actually converts an influencer stay into real bookings on Instagram and TikTok.
Seasonality is predictable. So is traveller decision-making. Here is how we map content strategy across YouTube, Instagram and TikTok to the booking window.
Whether you are a travel brand, adventure company, wellbeing brand or creator looking for collaboration — we are here to help. Share your goals with us and we will respond within one business day.
